Get people all up in your business.

Talks like you. Writes for you.

On Socials thinks like a senior social media marketer. Your AI marketer creates a week’s plan, including the posts, the replies, and a Friday note reviewing the week. You sign off on the content — On Socials posts it directly to your channels. The content is tailored for different goals.

• Each week has one point of focus.

  People remember a message they see more than once, and forget six posts about six different things. A social plan is built that way on purpose: one idea, then the posts that carry it. Have a space for a new client? Launching a new product? Tell On Socials what your hero point for the week should be.

• Industry tailored

  A plumber wants an enquiry about a job. A cafe wants a reason to stop in. The posts follow how that trade already gets work.

• Two pictures. The rest are words.

  A week of six photos all looks the same. Most posts are a note, an invitation, or the news. A picture is for the one moment that needs to be seen.

• Built-in warnings

  A review, a rating, or a number that is false is how a small business loses trust. Your AI searches your website, Google reviews, and socials to generate your content. You see it and approve it before the post goes anywhere.

• Gets better every week.

  On Socials looks back at your posts and checks them against the initial goal you set. Who is winning nearby finds the highest-rated business like yours in town, and the ones with the most followers. Your AI learns what worked for you, and what worked for them in terms of reach and reaction. The next week follows what was learnt the week before. On Socials does not copy content, but learns what content works.

• You sign off. On Socials posts it.

  Connect your channels once. When the content is right, On Socials posts it directly. Nothing goes out before you sign off.

Tailored for different goals

Tell your AI what you want to achieve from your social media. More customers need different content than more followers. You tell On Socials what you are posting for. Your AI writes to that goal, not just aimless content.

• More clients

  Provides reasons to come to you, and why your business is the right one for the job. Two spaces open. Coffee on the way to the market.

• More followers

  Follows what people stop on instead of scrolling past. Viral trends, appealing images, brand promotion.

• Keep people posted

  Information about your business, when you’re open, and changes to the usual. Keeps your name out there without a specific campaign.

• Show how good you are

  Shows the quality of your work and your reviews. A subtle way to show that you’re fantastic at what you do, and people can come along for the ride if they like.

The more you tell On Socials, the more the posts sound like you.

Your website, your Google reviews, your socials, who works there, what sold this week. That is what your AI has to go on. A trainer with two spaces open does not get a cafe post.

Who is winning nearby

Your AI looks at the businesses like yours that are already winning in your town. A cafe in Fremantle is checked against cafes in Fremantle. A plumber in Manchester is checked against plumbers in Manchester.

• The highest Google rating

  The top-rated business of your trade in town, and what that page actually posts.

• The ones with the most followers

  What those posts get in reach and reaction. Your AI learns the shape. It does not copy the words.

A number is used only when it is written on the page. On Socials does not copy content, but learns what content works.

What else you get

Talk if that is faster than typing. What sold, what you liked, what you never want said. Your AI keeps it, and next week is closer.

1. Written for the channel

   X gets one tight thought. Instagram can show the thing. LinkedIn gets a few sentences. The same caption pasted everywhere reads like it belongs somewhere else.

2. Two pictures. The rest are words.

   Your own photos teach the look. Most of the week is a note, an invitation, or the news. A picture is for the one moment that needs to be seen.

3. The weather where you are

   A hot Wednesday or a wet Saturday. Your AI asks if that day should be in the week. Leave it out if it does not help.

4. What’s on nearby

   Markets, holidays, and elections in your town, plus the Facebook groups and Instagram pages where they are posted. You choose what goes in.

5. Replies, ready for you to approve

   Your AI reads the comments on your pages and writes the reply. Nothing is sent until you sign off.

6. A Friday note

   What went out, what matched the goal you set, and what next week should do more of.

How you use On Socials

1. 1

   Tell On Socials about the business

   What you sell, who it is for, and the hero point for the week.

2. 2

   Create a free Buffer account

   This is yours, not On Socials’. Connect the channels you want posted to. The free plan covers 3.

3. 3

   Read the week

   The plan, the posts, the replies, and a Friday note. Change any line that does not sound like you.

4. 4

   Sign off

   On Socials sends the ones you approve through Buffer. Buffer posts them to those channels.

How you pay

Three weeks free. Add a card when you join. Cancel in those three weeks and you are not charged. Stay, and On Socials Pro is $22 USD a month. Cancel any month after that.